Countryfile star Anita Rani on teaming up with farming legend for new show
Legendary Countryfile host Anita Rani was excited to share her thoughts on working with a new presenter on an "amazing" show as it makes its return very soon. Anita is back for a new season of Aldi: The Next Big Seller on Channel 4 and the seven-part series sees the broadcaster hear from emerging businesses as they pitch to win a coveted spot on Aldi’s shelves. The revived series follows Anita as she joins Julie Ashfield, Chief Commercial Officer at Aldi UK, as well as TV presenter and food expert Jimmy Doherty, across several themed episodes as they scope out emerging small food businesses. Speaking exclusively to the Daily Express, Anita shared her thoughts on working with Jimmy.
TL;DR
- Anita Rani is returning to host 'Aldi: The Next Big Seller' on Channel 4.
- She will be joined by TV presenter and food expert Jimmy Doherty and Julie Ashfield, Chief Commercial Officer at Aldi UK.
- The seven-part series features emerging businesses pitching their products to win a spot on Aldi's shelves.
- Rani praised Doherty's experience and knowledge, noting his background with a farm shop.
- The show aims to be inspiring, highlighting passion and the journey of artisanal product creation.
- Past winners, like Flake Bake, have achieved significant success, returning as permanent products.
- Episodes are themed, including Sweet Treats, Party, Healthy & Wholesome, Dinners, World, Store Cupboard, and a Christmas Special.
- The new season premieres on Channel 4 on November 5th at 8 pm.