‘Never big enough’: inside the booming penis enlargement industry
In a revealing documentary, a looksmaxxing-influenced world where ‘your social capital is tied to your appearance’ has led to more men wanting more
TL;DR
- The intimate wellness industry, specifically penile enhancement procedures, has seen a significant rise in demand.
- Documentarian Daniel Lombroso's film "Manhood" investigates this trend, focusing on practitioner Bill Moore and his clients.
- Moore, who is not a doctor, offers penile enhancement procedures for substantial fees, marketing them as life-changing solutions.
- Clients, including a megachurch pastor and a border patrol agent, seek these procedures often due to issues with self-esteem and male loneliness.
- The film explores the paradoxes within the trend, such as a gay practitioner offering services to men who may hold anti-gay sentiments.
- One client, Ruben, goes to extreme lengths, including selling his house, to fund the procedure, while his wife Lana is opposed to it.
- Another client, David, seeks corrective surgery after a botched procedure, revealing a complex personal history that intertwines with Moore's life.
- Lombroso suggests that the empathy shown in these procedures could be interpreted as gender-affirming care.
- Moore's company, PhalloFill, has expanded significantly, aiming to make the procedure as common as Botox.