The hill I will die on: Cinemas have been getting away with lies. Films should begin on time
If cinemas must run 20 minutes of adverts before a feature, they could at least be honest about it. Or, I have a better solution …
TL;DR
- Cinemas often advertise earlier film start times than when the movie actually begins, due to lengthy pre-show advertising and trailers.
- This practice is seen as a deceptive and time-wasting system that audiences have collectively accepted.
- A senator in Connecticut attempted to introduce legislation requiring accurate movie start times, but it was diluted.
- The author suggests eliminating assigned seating as a way to incentivize prompt arrivals, allowing films to start on time with ads playing before the advertised movie start.
- The author believes a better moviegoing experience is possible with films starting at their scheduled times.