First look at John Lewis' 'cost of living' Christmas advert 2026
Dame Kristin Scott Thomas takes centre stage in this year's John Lewis advert, with music from Sam Fender(Image: John Lewis/Press Association)
TL;DR
- The John Lewis Christmas advert is titled 'Gloria and Pickles' and features Dame Kristin Scott Thomas.
- It focuses on a grandmother's journey to find meaningful gifts for her grandchildren, moving away from the idea of just giving cash.
- A vintage toy dog, voiced by Paul Whitehouse, guides the grandmother on a festive adventure.
- The climax is the unveiling of a 'Gran Cave,' a magical space created from recycled items and presents under £100.
- Sam Fender provides the soundtrack with a new cover of 'You Can't Always Get What You Want.'
- All profits from sales of the song will be donated to the charity Action for Children.