Celebrity Traitors launch watched by more people than England v Argentina
Football's not coming home when it comes to the ratings. The launch of the second series of Celebrity Traitors saw more viewers tune in than England's World Cup semi-final in July.

TL;DR
- The first episode of Celebrity Traitors' second series garnered over 15 million viewers in its first seven days, making it the most-watched program of the year.
- This viewership figure exceeded that of England's World Cup semi-final defeat to Argentina.
- The ratings represent the highest seven-day consolidated audience ever for an episode of The Traitors.
- Comedian Rob Beckett noted that humor can be a powerful tool for contestants on the show, allowing them to control discussions and influence emotions.
- Richard E. Grant revealed himself as a traitor in the first episode.