John Lewis launches 2026 Christmas advert as Sam Fender provides soundtrack to Dame Kristin Scott Thomas story
The annual Christmas commercial from the British retailer has arrived - with a star-studded cast
TL;DR
- John Lewis's 2026 Christmas advert, 'Gloria and Pickles,' marks 20 years of their festive advertising tradition.
- The advert stars Dame Kristin Scott Thomas as Gloria, a grandmother on a gift-hunting mission.
- Pickles, a vintage toy dog, comes to life to help Gloria through London.
- Sam Fender performs a cover of The Rolling Stones' 'You Can't Always Get What You Want' for the soundtrack.
- The campaign tagline is: 'Don't give up on giving.'
- Profits from physical copies of the single will go to Action for Children.
- Details revealed at an advance screening include the low cost of creating Gloria's transformed room and the challenges of filming during a heatwave.
- The advert aims to resonate with customers who, like Gloria, sometimes resort to giving cash.
- Mick Jagger approved of Sam Fender's cover of his song.