Labour's Bonkers Branflakes Tax Will Punish Brits While Doing Nothing to Tackle Obesity
GB News commentator Emma Woolf writes about how Labour's fitness-first push risks backfiring
TL;DR
- Labour plans to update the Nutrient Profiling Model, potentially classifying cereals like branflakes and porridge as "unhealthy" due to naturally occurring sugars in dried fruit.
- This reclassification could lead to price increases of up to 65% on basic grocery items.
- The government is also cracking down on multi-buy offers and promotions, reducing shopper bargains.
- The author argues that this policy will not curb obesity and unfairly targets essential foods for low-income families.
- Obvious targets for tackling obesity, such as fast food delivery services and reduced school sports funding, are being ignored.
- Cereals like branflakes are described as convenient, high in fiber and vitamins, and a source of slow-release energy, helping to keep consumers fuller for longer.