Warning to anyone buying cereal, oat milk, fruit juice and smoothies
Most of us will have noticed that the price of the weekly shop isn't as cheap as it once was. Over the past few years, factors like the pandemic, climate change and worldwide conflicts have pushed up the price of groceries - and it looks like certain things could be about to get even pricier.
TL;DR
- New plans could update the nutrient profiling model for food advertising and promotion.
- Everyday products like wholegrain cereals, fruit yoghurts, oat milk, and smoothies might fall under stricter regulations.
- This could lead to the banning of multibuy promotions and restrictions on advertising for these items.
- Industry bosses are concerned that this will increase food prices for consumers and make previously healthy foods seem 'junk'.
- Major food brands have signed a letter to the Prime Minister expressing concerns about constant rule changes, confusion, and increased business costs.
- The government aims to update rules to align with modern advice, particularly regarding sugar reduction.
- Foods classified as 'unhealthy' would face bans on TV ads before 9 pm, paid online promotions, and supermarket multibuy deals.
- Businesses will be given 12 months to prepare for the potential changes, which are not yet finalized.