Real reason Jay-Z chose himself for Super Bowl halftime show
Jay-Z will perform the Super Bowl halftime show, produced by his Roc Nation company after signing a controversial deal with the NFL that enraged some stars back in 2019.
TL;DR
- Jay-Z will perform the Super Bowl halftime show, a move that comes after a nearly decade-long journey.
- His Roc Nation company partnered with the NFL in 2019, taking ownership of entertainment and social justice endeavors, including the halftime show.
- The partnership initially faced backlash from some NFL players due to Jay-Z's comments on social justice issues and Colin Kaepernick.
- Roc Nation has been credited with elevating the Super Bowl halftime show as a cultural phenomenon and increasing its hip factor.
- Jay-Z's performance is timed with anniversaries of his albums and recent media appearances, making him a logical choice to bring credibility and coolness to the stage.
- The deal is viewed as a trade of credibility for reach, benefiting both the NFL and Jay-Z by providing him with the biggest platform to curate on his own terms.