Pringles offers fans $28K to take their love of chips to the grave
The winner gets a custom urn modeled on the iconic Pringles tube and enough cash to buy 200 years of chips. Fans must sign a mock 'Will and Taste-ament' by October 22.
TL;DR
- Pringles is offering a grand prize of a custom urn shaped like its can and $28,080 to a devoted fan.
- The promotion, called 'Once You Drop,' requires entrants to sign a mock 'Will and Taste-ament' by October 22.
- The cash prize is equivalent to buying 52 cans of Pringles annually for 200 years.
- The contest is inspired by Fredric Baur, the designer of the Pringles can, whose ashes were partially buried in one after his death.
- The 'Will and Taste-ament' is not legally binding, and interested parties should consult legal advisers for actual burial arrangements.
- The campaign aims to capture attention during Halloween with its unusual premise and dark humor.